Nissan wasn’t Nissan when the 240Z hit US shores, and the Maxima wasn’t the Maxima either. The names changed and so did the energy behind them. The 1970s was a time of discovery for Japanese automakers so cars never stayed the same for long.

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Change is the road of expansion, and Nissan proved that selling cars in the States was a year-to-year experience that always had to be tweaked for the next year. The new Maxima is the result of years of redesigning, reengineering, and reinventing the mindset of not only the company, but the buyers as well.

The first Maxima was actually the 1977, 810 Datsun sedan. The 810 was powered by a SOHC L-series 2.0 liter inline-6 as well as by a 125 horsepower 2.4 liter V6 with a 4-speed manual transmission. That was the same engine that powered the Datsun 240Z. The base 2.0 liter Bluebird Maxima engine used a carburetor, but the sporty model made for the States had fuel injection. The first models were only rear wheel drive vehicles.

The first car to actually be named Maxima was introduced to the US in 1981. It was the same car as the Japanese Bluebird 910, except for the longer nose. The 810 Deluxe or the 810 Maxima became just Maxima in 1982. In 1984, the name Datsun was dropped, and the Nissan badge took over. The new Maxima was still powered by the same 2.0 liter engine, but the LD28 OHC 2.8 liter inline-6 diesel engine was available with a 5-speed manual or automatic transmission.

The first front wheel drive Maxima hit the showroom floor in 1984 with a 154 horsepower, 12 valve, 3.0 liter, VG30E V6 engine, and a 5-speed manual or 4-speed automatic transmission. That engine was the first engine to be mass produced in Japan. The Maxima SE engine hit 0 to 60 in 8.4 seconds. The ride was smoother, the interior was much more comfortable, and the inherent value of the engine definitely gave domestic car companies something to think about in terms of market share.

Sales continued to increase and Nissan continued to add new features like the optional 1988 “Sonar Suspension.” The 1989 Maxima was bigger, prettier, and specifically designed for the US market instead of being a reengineered clone of the Japanese Bluebird model.

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